Sustainability and fashion, it's a combination that we hear more and more but what really is sustainable fashion and what makes a brand sustainable?
What is sustainable fashion?
Sustainable fashion is all about clothing that is designed, manufactured, distributed, and used in ways that are as environmentally friendly as possible.
Why most fashion brands are not sustainable
The word sustainable is being defined as “capable of being sustained.” For this reason, the sustainable fashion industry is one that must operate in ways that can continue working for years to come. Sadly, this is not true for most dominant fashion brands today, which we refer to as "fast fashion." This refers to clothing that is intentionally made to be consumed quickly at low prices, resulting in shoppers to view clothes as being disposable, wearing them just a few times before throwing them out or moving on to newer and trendier clothes at even lower prices.
What do we do at Amnesia Projects to make our process sustainable?
At Amnesia Projects we design high-end streetwear in the most durable way possible. all tees, hoodies and sweaters are made of organic cotton and recycled materials. There are strict guidelines that help us to make the smallest impact possible on the environment. That is why our Belgium based supplier is GOTS certified. Besides this, all our products are provided with a Oeko-Tex label, making it better for your skin and health. Another great addition is the PETA certificate, This shows that there have been no tests on animals in our production process. With all this in combination with water based ink printing and our biodegradable mailing bags, we can assure that we deliver the most sustainable and highest quality product possible.